Argentina’s regulated online casino market is still expanding its game portfolios. Argentina game suppliers show clear differences in both catalog size and market reach across licensed operators. The latest analysis highlights which studios have secured the strongest presence in the country.

• On average, each supplier offered 98 games across the analyzed operators. Argentina game suppliers are still concentrated around a relatively small group of major studios.
• Pragmatic Play topped the ranking with an average of 353 games per operator. Games Global followed with 195 games, while Evoplay ranked third with an average of 137 games.
• The largest single supplier integration was recorded at Playbet. KA Gaming provided 844 games to the operator, the highest number supplied by one studio in the market.

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• Net gaming revenue (NGR) increased 27% year-on-year to a record EUR 69.4 million, while total revenue rose 25% to EUR 64.4 million. Adjusted EBITDA climbed to EUR 5.8 million, more than double last year’s result.
• Spain remained the largest European market, with revenue up 25% to EUR 27.6 million. In Mexico, revenue reached EUR 31.8 million, while net gaming revenue grew 24% to EUR 36.1 million. Codere Online Q2 2026 also saw strong growth in the company’s other markets.
• Average monthly active players increased 12% to 173,000. The FIFA World Cup helped drive activity, with unique users up 56% versus the 2022 tournament and stakes reaching EUR 63 million.
• Codere Online ended June 2026 with EUR 62.6 million in cash and no financial debt. It raised its 2026 guidance to EUR 255-265 million in net gaming revenue and EUR 20-25 million in adjusted EBITDA. CEO Aviv Sher said: “Q2 showed even further acceleration and delivered our strongest quarterly performance to date.”

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• Under the agreement, NGX will integrate BETBY’s sportsbook, covering more than 500,000 monthly sporting events. The package also includes AI Labs, Betby Games with more than 40 esports titles, and BETBY Predictions, offering fixed-odds markets across sports, entertainment, finance, crypto, business and culture.
• NGX is one of Brazil’s established technology providers, focusing on compliance, security and regulated gaming. The company also operates in other Latin American markets, giving the partnership a broader regional reach. BETBY said the cooperation supports operators with scalable sportsbook technology and locally relevant features.
• BETBY will also provide products tailored for Latin American audiences, including esports titles such as eVaquejada and eFootVolley, as well as its Stories feature for mobile sportsbook promotions. The supplier said these tools are intended to improve player engagement and retention.
• Stefanos Karakidis, Director of Business Development at BETBY, said: “Their strong position in Brazil and deep understanding of the regulated market make them the ideal partner.”

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Affiliate marketing remains one of the main acquisition channels for online gambling operators in Argentina. The visibility of Argentina affiliate operators on leading affiliate websites can have a direct impact on traffic and new player registrations. An OGQ analysis compared the operators most frequently featured across the country’s top betting and casino affiliate sites.

• Betsson recorded the strongest overall affiliate presence. The operator appeared on 80% of betting affiliate sites and 60% of casino affiliate sites, giving it the broadest visibility across both verticals. Bet365 followed with 83% coverage on betting affiliates and 47% on casino affiliates.
• Codere, Betano and BetWarrior also ranked among the most visible brands. Codere was featured on 60% of betting and 47% of casino affiliate sites, while Betano reached 61% and 41%, respectively. BetWarrior appeared on 50% of betting and 47% of casino affiliate websites, underlining the strong presence of these Argentina affiliate operators.
• The rankings also show different strategies between betting and casino affiliates. PlayUZU was featured on 56% of casino affiliate sites but only 17% of betting affiliates, while 22Bet reached 50% of casino affiliates compared with 24% in betting.

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• SEGG Media will transition Lottery.com to an affiliate-only model. The company said the platform will become its global hub for licensed lottery operators. The first affiliate partners are expected to be announced soon.
• The rollout will begin in North and Latin America, in line with SEGG Media’s regional expansion plans. The company said the model allows faster entry into regulated markets with lower investment. It also keeps the option to operate directly in selected markets in the future.
• SEGG Media cited research showing the global lottery market is expected to grow from USD 374.0 billion in 2025 to USD 396.1 billion in 2026. The online lottery market is forecast to reach USD 13.22 billion this year. The Lottery.com affiliate platform is aimed at benefiting from this growth.
• SEGG Media said also the global affiliate marketing industry is expected to grow from USD 19.6 billion in 2025 to USD 24.7 billion in 2026. Within that market, iGaming affiliate programmes generate an estimated USD 4.3 billion annually across more than 5,400 active programmes worldwide. The company sees this as another growth opportunity for the Lottery.com affiliate platform.
• SEGG Media outlined that lottery affiliate programmes can generate higher acquisition values than traditional lottery sales channels. The company also cited industry data showing that 12% to 25% of first-time lottery players later place a casino or sportsbook bet. This cross-selling potential is one reason behind the new strategy.
• Chairman of SEGG Media, Marc Bircham, said: “By establishing Lottery.com as our global master affiliate platform, the brand becomes accessible across all regulated markets.” The company said it is now inviting licensed lottery operators to join the network.
• SEGG Media was founded as Trident Acquisitions Corp. in 2016 and became Lottery.com Inc. after acquiring AutoLotto in 2021. The company rebranded to SEGG Media in 2025 as it expanded into sports, entertainment and gaming, while Lottery.com remained its gaming brand. Today SEGG Media is the parent company of Lottery.com, Nasdaq-listed  and operates a portfolio of digital brands that also includes Sports.com, Concerts.com, TicketStub.com and Veloce Media Group.

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• The International Betting Integrity Association (IBIA) reported 76 suspicious betting alerts to the relevant authorities during Q2 2026. Football accounted for 25 alerts, followed by esports with 16, basketball with 10 and tennis with nine. The IBIA integrity report notes that the total may change if ongoing investigations identify additional cases.
• Europe recorded the highest regional share of alerts with 33%, followed by South America with 22% and North America with 21%. Africa accounted for 15% of alerts, while Asia represented 4%. One group of 16 esports alerts was classified as global because the events could not be linked to a single jurisdiction.
• Football alerts were spread across Africa, Europe, Oceania and South America. Kosovo recorded five football alerts, while Cameroon reported three and Brazil, Colombia and Paraguay each registered multiple cases. In basketball, nine of the 10 alerts originated in South America, mainly in Paraguay and Colombia.
• The report also focuses on Canada’s regulated online betting market. According to presented data, Ontario’s online sports betting channelisation increased from 5% of gross gambling revenue in 2022 to 85% in 2023 and has remained above 90% since then. IBIA says the figures show how competitive regulation can move betting activity into regulated and monitored markets.
• IBIA also highlighted its athlete education programme in Canada. Backed by a CAD 300,000 (ca. EUR 187,000) commitment from IBIA and members bet365, Betway and FanDuel, the initiative has already reached nearly 200 Canadian Premier League players and staff before expanding to the Canadian Football League in partnership with Genius Sports. The programme is based on IBIA’s three principles: “Rules, Responsibility and Reporting.”

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Instagram remains the main social platform for Argentina online gambling operators. The latest March/April 2026 data shows licensed brands continue to dominate social visibility across the market. Betsson tops the ranking, followed by BetWarrior and Bplay.

• Betsson had the largest social media audience among the reviewed operators in Argentina during March/April 2026. BetWarrior ranked second, followed by Bplay. Instagram accounted for the biggest share of followers for the leading brands.
• Instagram was the dominant social platform across the market, while Facebook, X and YouTube had smaller audiences. The analysis only included country-specific social media channels linked on operators’ official websites. Facebook pages for Bplay and Sportsbet.ar were not accessible during the review.
• The data shows that local licensed operators continue to lead online visibility in Argentina. This suggests offshore operators currently have a limited presence in terms of social reach. However, market share by revenue may differ, as it depends on where high-stakes players choose to bet.

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• Revenue increased 2% to a record EUR 310.2 million.  Casino revenue rose 2% to EUR 217.6 million. Sportsbook revenue increased 1% to EUR 91.3 million. Casino represented 70% of total revenue.
• EBITDA declined 31% to EUR 58.5 million. EBIT fell 39% to EUR 42.2 million. Net profit decreased 38% to EUR 30.4 million.
• Active customers increased 32% to 1.83 million. Customer deposits totalled EUR 1.38 billion, down 7% year-on-year.
• Latin America revenue grew 32% to EUR 112.1 million. The region generated 36% of total group revenue, making it Betsson’s largest market. Western Europe revenue increased 8% to EUR 64.2 million. Italy delivered record revenue, turnover and deposits during the quarter.
• Revenue from locally regulated markets increased 17% to EUR 234.2 million. These markets accounted for 75.5% of total revenue, up from 65.7% a year earlier. Betsson Q2 results also showed the company now holds gaming licences in 23 countries.
• Betsson received a sportsbook licence in Santa Fe, Argentina, with a launch planned for Q4 2026. The company also signed a new EUR 75 million revolving credit facility after the quarter.
• Average daily revenue in early Q3 2026 was 13.7% higher than the average for Q3 2025, supported by the FIFA World Cup. CEO Pontus Lindwall said: “The FIFA World Cup has provided a solid start to the third quarter.”

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Argentina’s online gambling market continues to grow as more licensed operators compete for players. A new visibility ranking compares operators using website traffic, organic search performance and Google Trends data. The latest results place Betsson at the top of the market for March/April 2026.

• Betsson achieved the highest visibility index with a score of 100, ahead of Betano on 83 and Bet365 on 55. The three brands were clearly ahead of the rest of the market. Together, they accounted for 74% of the overall visibility measured in the study.
• The visibility index combines three indicators: estimated organic search traffic, total website visits and Google Trends data. Each operator was scored on a scale from 0 to 100 for every KPI. The final ranking is based on the combined performance across all three metrics.
• The report notes that online visibility should not be seen as a direct measure of operator revenue. Player mix, including the share of VIP customers, and bonus strategies can have a major impact on financial performance. Visibility instead reflects the strength of a brand’s online presence.

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• Slots del Sol operates Paraguay’s largest online casino through slotsdelsolonline.com. The company also owns two casinos and two gaming halls in the country, giving CIRSA an established omnichannel presence. The CIRSA Paraguay acquisition adds a new regulated market to the group’s international portfolio.
• CIRSA said the purchase price multiple is consistent with previous acquisitions completed by the company. The deal will be funded with available cash and is not expected to have a material impact on the group’s leverage.
• CIRSA Executive Chairman Joaquim Agut said: “This acquisition reinforces CIRSA’s strategic commitment to accelerating growth in the online gaming space.” He added that Paraguay is an attractive regulated market and that Slots del Sol provides a strong platform for further regional expansion. The CIRSA Paraguay acquisition is expected to support the group’s online growth plans.
• CIRSA CEO Antonio Hostench said Slots del Sol has built a strong online operation and that CIRSA will combine its international experience with the local team’s expertise. He said the transaction is expected to improve the margins of the company’s online gaming business. CIRSA will continue working with the founding shareholders following the acquisition.
•  Slots del Sol has been operated by Entretenimientos del Sur S.A. and was holding a CONAJZAR licence valid for operating an online casino alongside two casinos and two gaming halls.

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