BOYLE Sports will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season. The BOYLE Sports West Ham partnership covers the Club’s men’s and women’s home, away and training kits. The agreement continues the multi-year Principal Partnership launched ahead of the previous season.

• BOYLE Sports will remain Principal Partner throughout the 2026/27 campaign. Its branding will feature on the front of the men’s and women’s team shirts as well as on training apparel. The BOYLE Sports West Ham partnership also includes supporter-focused activities across matchdays, digital channels and Club events.
• During the first year of the agreement, BOYLE Sports introduced several fan activations. These included a scarf giveaway before the opening home match of the season and two editions of its ‘Shirt Swap’ campaign. The company said it plans to continue delivering similar initiatives for supporters during the new season.
• BOYLE Sports CEO Vlad Kaltenieks said: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase.” He added that the partnership is still at an early stage and the company is looking forward to the new campaign. The BOYLE Sports West Ham agreement forms part of the operator’s ongoing sports sponsorship strategy.
• West Ham United Interim Chief Executive Officer Karim Virani said the Club is pleased to continue working with BOYLE Sports as part of the multi-year Principal Partnership. He said both organisations share a focus on delivering value for supporters as the Club enters a new chapter.

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