FC Porto extends Betano partnership until 2029
FC Porto Betano partnership has been renewed for three more seasons, with the agreement now also covering the club’s Women’s Team.
Marketing
Millwall signs multi-year SBK partnership
Millwall SBK partnership names the sportsbook as Principal and Official Betting Partner for the 2026/27 season.
Leeds United signs BOYLE Sports partnership
Leeds United BOYLE Sports becomes the club’s new UK and Ireland Betting Partner in a multi-year agreement.
Coral becomes Birmingham City principal partner
Birmingham City Coral partnership enters a new phase as Coral signs its first front-of-shirt sponsorship for the 2026-27 season.
Lottery.com targets USD 396bn lottery market with affiliate strategy
Lottery.com affiliate platform will launch in the Americas as SEGG Media expands its international lottery business.
Juventus names bet365 Scores as Official Sport Infotainment Partner
Juventus bet365 Scores partnership brings live scores, statistics and personalized match updates to fans across Italy.
Aston Villa extends Betano partnership until 2029
Aston Villa Betano partnership will continue until 2029, with Betano moving to the club’s shirt sleeve under a new agreement.
UK opens consultation on gambling sponsorship ban
UK launches consultation on a UK gambling sponsorship ban targeting sponsorship deals with unlicensed gambling operators.
Quarterly marketing costs growth rates (YoY) of online gambling operators - Q1 2026
This analysis reviews marketing margins and YoY cost growth across Spain and listed online gambling operators.
Google updates gambling certification rules from September 14
Google Ads gambling certification rules expand from September 14, with stricter account and domain requirements for advertisers.
Betway backs GBP 2m Towcester racecourse revival
Betway Towcester Racecourse will welcome back National Hunt racing in autumn 2027 following a new long-term partnership.
AFC Bournemouth seals three-year MrQ partnership
AFC Bournemouth MrQ partnership includes shirt branding, support for both teams and new fan experiences over three seasons.
Basketball - Superbet and Greek Olympiacos BC agree partnership through 2032
Greece - Superbet Olympiacos partnership begins with a long-term agreement that will see the operator become the club’s main sponsor through 2032...
Betano extends Sparta Prague partnership until 2029
Betano Sparta Prague partnership has been extended until 2029, expanding fan activities and inclusion projects.
Midnite extends Southampton FC training kit partnership
Midnite Southampton partnership continues as the betting operator remains Official Training Kit Partner for Southampton's men's and women's teams.
Eurojackpot signs four-year Feyenoord Rotterdam partnership until 2030
Feyenoord Eurojackpot partnership begins with a four-year deal, including shirt sleeve branding for the men's and women's first teams.
Midnite joins Middlesbrough for 150th anniversary season
Midnite Middlesbrough partnership starts with a front-of-shirt sponsorship and a fan campaign for the 2026/27 season.
Tottenham signs three-year Betano partnership
Tottenham Betano partnership begins with the 2026/27 season and expands into a Europe & LATAM betting partnership through 2029.
Everton extends Stake sleeve partnership for 2026/27
Everton Stake partnership continues with Stake becoming the club's Official Sleeve Partner under a new multi-year agreement.
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