Manchester United has agreed a new long-term sponsorship deal with Betway, the online betting brand owned by Super Group. The Manchester United Betway partnership starts with the 2026/27 season, making Betway the club’s Official Principal Partner and Exclusive Global Betting Partner. It is the biggest sponsorship investment in Betway’s history.

• The agreement puts the Betway logo on the training kits of Manchester United’s men’s and women’s teams. The brand will also feature on matchdays at Old Trafford and the Progress with Unity Stadium. Fans can also expect exclusive competitions and club experiences through the partnership.
• Neither Manchester United nor Betway disclosed the value of the agreement. According to several published reports, the deal is worth around GBP 20 million (ca. EUR 23 million) per year, making it the largest training kit sponsorship in football. Betway said it is the biggest sponsorship investment the company has made to date.
• Manchester United Chief Business Officer Marc Armstrong said: “We are delighted to welcome Betway as Official Principal Partner.” He said the agreement reflects the club’s global appeal and creates new opportunities to connect supporters with the club.
• Super Group CEO Neal Menashe said Manchester United’s worldwide fanbase, particularly in Africa, is a strong fit for Betway’s key markets. He added that the Premier League offers an ideal platform to reach football fans around the world.

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