BOYLE Sports extends West Ham partnership for 2026/27 season
BOYLE Sports West Ham partnership continues into the 2026/27 season with front-of-shirt sponsorship across the Club’s men’s and women’s teams...
Marketing
NIFL secures GBP 1m-plus BOYLE Sports title deal
BOYLE Sports partnership becomes NIFL’s first commercial agreement worth more than GBP 1 million across its competitions.
74% struggle to identify illegal betting ads
Illegal gambling ads leave UK consumers exposed, with 74% unable to identify unlicensed betting promotions online.
Argentinian Football Association partners with Kalshi for 2026 World Cup
Kalshi AFA sponsorship brings prediction markets, official data and Argentina’s World Cup campaign together.
Key suppliers according to stand sizes for the key online gambling events/expos in 2026 Q1 – Top 10
Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. When it comes to key online gambling even..
Midnite lands Wolves shirt sponsorship for 150th season
Wolves Midnite partnership will see the betting brand appear on first-team shirts throughout the club’s 150th anniversary season.
OneFootball opens football prediction content deal with Polymarket
OneFootball Polymarket partnership brings football prediction markets and matchday content to millions of football fans worldwide.
Unibet extends SEF deal through 2027
Unibet SEF partnership continues into 2027, keeping the operator as exclusive betting partner of Sweden’s top football leagues.
Netherlands - Meta illegal gambling ads may generate EUR 13.6m yearly
Illegal gambling ads on Meta platforms in the Netherlands may have generated up to EUR 13.6m annually, KVA research shows.
B2B marketing benchmarking of online gambling suppliers – 2026 Q1 analyses
Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. For the 2026 Q1 analyses, we examined eig..
Betano joins FIFA World Cup 2026 sponsors
Betano FIFA partnership expands with FIFA World Cup 2026 support across Europe and South America markets.
Gaming in Holland Conference names 12 speakers for 2026 event
The Gaming in Holland Conference has named 12 speakers ahead of its June 4 event in Amsterdam.
Illegal firms near half of UK gambling advertising spend
UK gambling advertising is shifting fast, with illegal operators close to half of spend and on course to overtake licensed brands.
Lazio signs USD 22m Polymarket main sponsorship deal
Polymarket Lazio deal worth over USD 22m sees platform become main sponsor and data partner for Serie A club.
NBA signs multi-year deal with PrizePicks
NBA PrizePicks partnership expands fan engagement through DFS integration, marketing rights and player image use across digital platforms.
Superbet - Panathinaikos and PAOK secure new long-term sponsorship deals
Greek football sponsorship deals expand as Panathinaikos and PAOK sign new agreements focused on branding, fan engagement and growth with Superbet.
LALIGA signs multi-year Polymarket deal in North America
The LALIGA Polymarket partnership gives fans in the US and Canada new ways to follow matches, players and season outcomes.
Catena Media cuts losses to EUR 7.5m in FY 2025
Catena Media FY 2025 narrows net loss to €7.5m as costs fall and casino growth offsets decline in sports revenue.
Orioles partner PureWager for US betting launch
PureWager US betting entry begins through Orioles deal, combining market access with platform rollout plans across regulated states.
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